The Future of Work is Maslow
At Salad Ventures, we envision a world where decentralisation drives the future of work. Our journey began as a play-to-earn guild and we quickly recognised the transformative potential of blockchain technology in the realm of labor management. Our mission is to facilitate a connection between web 3.0-native workers and businesses worldwide.
To achieve this, we have built Apollo Academy, a platform for education, and GuildOS, a tool that enables anyone to establish and operate a guild with ease. We also have Club Salad, an events team based in Singapore that brings the web3 community together through grassroots events. And, our reach is set to expand to other Southeast Asian countries.
Play-To-Earn and the Future of Work
At Salad, we see the Play-To-Earn trend as a glimpse into the future of employment. The idea that anyone can trade their time on the blockchain for income is an intriguing one and it's something that we have been exploring since our beginnings as a play-to-earn guild.
The Play-To-Earn trend shows us that blockchain technology can be used to organise work, and since the beginning of last year, we have reorganised our community of >500k workers (mostly ex-scholars from the Axie Infinity days who have been ignored by guilds) to complete tasks on-chain, using their time and expertise. This is just the tip of the iceberg of what blockchain technology is capable of.
We believe that blockchain is the new internet and that with this new technology, work will become fragmented and decentralised in the near future. People will have control over their own time and abilities and they will have access to work opportunities globally.
The Play-To-Earn movement is a sign of a larger revolution in the way we think about work and earning a living, and we're ecstatic to be part of it.
⬆️ Education = ⬆️ Earnings
As a society, we are on the brink of a revolution in the way we work and earn a living. The decentralisation of labour is rapidly becoming the future of employment, and we believe that the key to this future is a highly trained and competent web3-native workforce. That's why we have created the Apollo Academy in 2021, an educational institution that is dedicated to educating and empowering the next generation of web3-native talent.
The Apollo Academy is designed to provide a comprehensive education in all things web3, including blockchain technology, NFTs, and the skills necessary to succeed in a decentralised economy. We believe that the foundation of success in the decentralised economy is a deep understanding of the basics, and we are dedicated to providing that foundation to our students.
Apollo Academy is an essential part of our mission to connect web3-native talent with businesses and employers that need their expertise. By providing a comprehensive education and a supportive community, we are preparing the next generation of web3-native workers for success in the decentralised economy, and we are thrilled to be a part of this revolution.
Community Is Key
Salad believes that community building is an important component in driving the adoption of new technology. That's why we founded Club Salad two years ago. Club Salad is our events team that produces grassroots Web3 events for the Singapore community and will soon expand to other Southeast Asian nations. Our mission is to bring together Web3 enthusiasts, ranging from founders, developers and designers to gamers and hobbyists, to enable them learn, cooperate, and innovate on the cutting edge of decentralised technology.
One of our primary efforts is to provide a forum for community members to contribute their knowledge and experience. 2021 was a year where we started to bring everyone together through our regular Salad Tuesdays networking events. In 2023, we will conduct seminars, networking events, and masterminds where attendees may learn about the newest advances in the sector and network with others who share their interests. We will also invite industry professionals to speak and share their thoughts, providing our community with access to some of the field's sharpest minds.
Club Salad is more than just learning; it is also about doing. Many of our upcoming events in 2023 are designed to be interactive and collaborative, allowing attendees to put their acquired knowledge into action.
In addition to our events, Club Salad serves as a community hub, connecting members to opportunities. We collaborate with other organisations to bring new projects and activities to our community, and we assist members in connecting with possible collaborators and investors.
In a nutshell, Club Salad's aim is to create a lively and inclusive community centred on Web3 technology, as well as to give members with the resources and opportunities to make an impact.
The team behind Salad is a unique and talented group of individuals, united by a shared vision of a more decentralised and equitable world. Comprising of professionals in Web3 engineering, content creation, business development, and community management, our team brings a diverse range of skills and perspectives to the table.
Our Web3 engineers are at the forefront of blockchain technology, constantly exploring new ways to utilise this innovative technology. Our content creators are storytellers, able to communicate complex ideas in a simple and engaging manner. Our business specialists are skilled in forming partnerships and relationships that drive our success, while our community managers are passionate about building a thriving community around Salad.
Our team is diverse, talented, and dedicated to making a real impact in the world. 80% of our team are Singaporean, and we have talents in Brazil, Indonesia, Malaysia and the Philippines. About 50% of Salad (30% of the senior management team) are female. We are proud of our team and confident that they will help us achieve our vision of a more decentralised and equitable future.
The biggest problems of centralised job platforms like Upwork and Fiverr are the inefficiencies and high fees associated with centralised intermediaries in the gig market. This centralised model often results in high transaction costs, longer payment processing times, inefficient dispute resolution, which makes it difficult for freelancers to earn a fair wage.
Our goal for 2023 is to launch Maslow, a Decentralised Labour Exchange (DLX) that combines the best of Upwork and Fiverr with the added benefits of blockchain technology. Our DLX connects workers directly with clients, allowing them to transact securely and efficiently without the need for intermediaries.
This project leverages the benefits of Web3 technology, such as blockchain, smart contracts, and token-based incentives, to create a more transparent, fair, and cost-effective solution for both freelancers and clients.
Our plan is to gradually merge everything that we have built in the P2E space for the last two years at Salad - Apollo Academy, GuildOS, our community and our partnerships - into the world’s most reliable labour exchange.
Blockchain technology has the potential to revolutionise the way work is organised and compensated. Decentralisation is at the core of this potential shift, allowing for a more fair and efficient distribution of value. With Salad, we aim to be a conduit between this decentralised workforce and global employers.
This new paradigm has the potential to democratise access to work and income, breaking down traditional barriers and empowering individuals regardless of their location or background. The Play-To-Earn trend is a prime example of this potential, as it allows for individuals to monetise their skills and interests through web3 games.
The future of work is one where decentralised platforms like Maslow connect a diverse and talented global workforce with opportunities for growth and income.
The potential of blockchain technology in decentralising work is huge, and Maslow is just the beginning. We can't wait to see what the future holds as we continue to build on this foundation.
Maslow is currently provided as a service to Web3 projects and other employers who are looking for a Web3-native workforce, but will soon be launched as a self-service web-app in 2023.
The Potential Of Maslow
As the Web3 economy continues to grow, traditional gig economy platforms like Upwork and Fiverr are facing a new challenger in the form of on-chain labour exchanges like Salad's Maslow. While Upwork and Fiverr have a combined market cap of over $3 billion, Salad is positioning Maslow to capture a significant portion of that market by leveraging the benefits of blockchain technology.
One major difference between Maslow and traditional gig economy platforms is its community of Web3-native workers. Instead of relying on centralised servers and intermediaries, Maslow utilises smart contracts to connect workers directly with employers. This not only increases transparency and security, but also allows for the creation of unique, Web3-specific tasks such as growing a social media presence, AI and ML training, and more.
In addition, Salad's unique approach allows for a wider range of worker demographics to participate in the gig economy. By removing traditional barriers such as geographical location, Maslow opens up opportunities for a more diverse and decentralised workforce.
But Maslow isn't just a challenger to Upwork and Fiverr; it's also a valuable tool for Web3 projects looking to connect with a skilled and engaged community. By leveraging Maslow's platform, web3 projects can quickly and easily build a community of engaged users, test new features and gather valuable feedback, all while keeping costs low.
A recent campaign we launched for Salad within our Maslow community, has resulted in over 850,000 NFTs minted on BNB, topping Binance Chain’s volume consistently. I’ll share the case study at a later date but this proves that we already have a highly engaged community.
Overall, the launch of Maslow represents a significant step forward in the decentralisation of work and the democratisation of gig economy opportunities. As the Web3 economy continues to mature, platforms like Maslow will play an increasingly important role in connecting workers and employers on a global scale.
I look forward to your partnership in defining the future of work.
Reach Out To Us If:
You are a project owner looking for help with Going-To-Market and User Acquisition of Web3-native users - we can help you run campaigns in our community to send them your way, and to spread the word
You are looking for gigs in Web3 or simply want to earn a side income by performing micro-tasks in your spare time - we can give you the highest-paying opportunities in the shortest amount of time
You have a skillset that you wish to share with the world - we can help you build your reputation by co-creating with you a structured course, and distributing it to our community of >100k students
You like what we are working on, and you want to join our team full-time. If you are based in Singapore, we are hiring here.
You are an accredited investor looking to invest in the world’s first decentralised labour exchange - we will soon be launching a token seed round for Maslow, let me know if you are interested in receiving the deck when it’s ready