Salad Updates - Q2 2023 (it’s a long one)

I am thrilled to share the latest updates and milestones achieved at Salad. Your continued support has been instrumental in our success, and I am grateful for your trust in our project.

TLDR;

Through our X2E strategies, by rewarding our community for engaging with Salad’s platforms AND our ecosystem partners, Salad is becoming one of the fastest growing GrowthFi projects in the space. We are also planning to launch our $SALD token very soon.

Here's a summary of our recent developments:

1. Partnerships: We are delighted to have established partnerships with industry-leading organizations, including Galxe, Polygon, Arcus, Revolve Games, PlaceWar, Tegro, SWAGGA, among others.

   1. These partnerships have allowed us to reach a wider audience and engage with a growing community. Each of these partners brings a substantial following on social media platforms and vibrant Discord communities, which will further enhance our brand visibility and ecosystem.

   2. A live tweet of our partnership announcements can be found with this search link: https://twitter.com/search?q=@SaladVentures%20Partnership%20(@SaladVentures)

2. Community and User Base Growth: We are thrilled to share the growth of our community and user base. Salad by the numbers reflects the progress we have made.

   1. We have witnessed a total of 3,340,885 NFT mints, including Salad Passport, Arcaden Pass, G3M NFTs, and SPLY Crate NFTs.

   2. The estimated gas fees generated on BNBChain from our campaign alone is estimated to be in the regions of ~$1m and we are the largest campaign on Galxe.com by far

   3. Our registered user base has reached 53,465 on Arcaden

   4. 7,767 subscribers on our FS Substack

   5. 51,840 active contacts in our email database.

   6. Additionally, we have seen substantial engagement on Apollo Academy, with 145,210 registered users.

   7. Discord community boasts 25,000 members. Our discord server is here: https://discord.gg/saladventures

3. Social Media Reach: We are pleased with the growth of our social media presence.

   1. Our YouTube and TikTok channels have received 183,717 views.

   2. On Twitter, we have gained a following of 235,600 across all our accounts

   3. On Medium, we have 4,592 followers.

4. Club Salad Events: Our Club Salad events marketing initiative has been instrumental in connecting Web3.0 builders globally through curated in-person events. With over 30 events organized in the last 2 years, we have witnessed the participation of over 4,000 unique attendees from 700+ organizations across Web2.5 and Web3.0. These events have facilitated valuable networking opportunities and led to the formation of over 100 official partnerships.

5. Club Salad Genesis Pass: The Club Salad Access Pass, our Genesis Membership NFT, has achieved tremendous success. Limited to only 200 passes, each pass is uniquely numbered and provides exclusive access and benefits within our in-person community and the broader Salad ecosystem. All 200 NFTs have been fully minted at 0.25 ETH, with 136 owners and a floor price of 0.47 ETH.

6. New advisor: We’ve added Charles from Galxe.com to our team of advisors. He has helped a lot in getting us the growth we’ve shown and continues to advise us on growth and community engagement matters. https://twitter.com/SaladVentures/status/1663379518047027200?s=20

New Launches

1. Our website has been updated to reflect more accurately what we do: https://salad.ventures

2. The roadmap section on our whitepaper has been updated to show what we’ve completed, and what we are planning to launch next: https://wp.salad.ventures/sald/roadmap

3. Official Verification Centre: We are delighted to announce the launch of Salad's Verification Centre. This dedicated center ensures a secure and streamlined verification process for our community members. Learn more about the Verification Centre at https://salad.ventures/verify

4. G3M Leaderboard: We are pleased to introduce the G3M Leaderboard, a platform where #G3MCollectors can climb the ranks and earn seasonal rewards. The page can be found at https://leaderboard.arcaden.com once you sign up for a free account and login

5. $SALD Airdrop Campaign: We have officially launched the $SALD Token Airdrop Page at https://airdrop.salad.ventures

Marketing Strategies

We have developed a comprehensive marketing strategy to reach our target audience across various channels. Here is the frequency of our marketing activities over a 30-day period:

• AMA: At least 1 AMA per day, on our Twitter, Discord, or a partner’s social platform

• Twitter: 2 tweets per day, totaling 60 tweets.

• YouTube: At least 1 video per week, totaling 4 full-length videos.

• Emails: At least 1 email every 3 days, totaling 10 email marketing campaigns.

• Instagram: At least 3 posts per week, totaling 12 posts.

• TikTok, IG Reels, YT Shorts: At least 10 short-form videos per week, totaling 40 videos.

• Medium & Substack: At least 1 article per week, totaling 4 articles.

• Discord / Telegram: At least 3 interactions per week, totaling 12 engagements.

$SALD Token

1. We have updated our Whitepaper and further clarified our token utility here: https://wp.salad.ventures/sald/tokenomics

2. Our token page has been listed on https://www.coingecko.com/en/coins/salad and https://coinmarketcap.com/currencies/salad/

3. We plan to list $SALD very soon on two of the top five exchanges in the world.

4. Expect to see a larger presence of $SALD on Twitter once we active our co-marketing efforts with our exchange partners in the coming weeks. This will be done alongside our existing marketing efforts.

5. We are currently in talks with more exchanges for future listings.

How you can help

1. If there are any KOLs/influencers/alpha groups that you are in contact with that can help us get the word out, an introduction is much appreciated.

2. Same goes for PR opportunities that can be useful for our token listing - if it gets us in front of the right people we will explore.

3. We have planned out an entire marketing plan until the end of the year, to keep the momentum in Salad ongoing even after our token listing. If there are any ideas/case studies that you have seen work for other projects in the recent months, please share them with me so I can study it with my team.

4. Adding more partners to our ecosystem is one factor to our success. If there are B2C projects whom you know that’s looking to grow their community, engagement and user base with Web3 natives, please connect them with me. We currently have close to 200 partners in our ecosystem and the numbers are increasing daily.

5. If there are speaking opportunities for me that are related to the topic of GrowthFi, community building and engagement, X-2-Earn, please send them my way. This will help Salad get the exposure it needs especially after our token listing.

Thank you for your support in the last 2.5 years of building Salad. I am very excited that we are now taking this next step in our project growth, and see many more possibilities for growing Salad further with our investors, our ecosystem partners, and our team.

— FS