Salad Ventures released our whitepaper today.
But right after my team hit the upload button, I realised that many of you may think that Salad Ventures is “just another guild”.
And since the markets are down, and most P2E games are screwed, there’s nothing here to see.
Some of you might already be thinking of deleting this email, or closing your browser window.
Don’t do it.
Not before I tell you a short story about how it all began.
How it all began
The idea that a single piece of content you find online can change your life and even the lives of others sounds crazy when you think about it, but that’s how it started.
After years of running a successful corporate event planning business, the COVID-19 pandemic brought it all to a screeching halt along with the rest of the world. While searching for ideas to keep my business afloat, I came across a YouTube video about Axie Infinity and the Play-to-Earn universe.
After watching it dozens of times, I dove headfirst into learning all I could about this new space. During my research, it became clear that the future of work is a decentralised economy where work itself is anything but conventional due to the rise of Web3 and the Metaverse.
If I were to make a significant impact, I would need to create the tools and educational content that supported this new industry. The new and primarily undeveloped frontier of play-to-earn gaming, where players could step away from the traditional idea of work and enter a new realm of earning opportunities, was going to pave the way for the future.
Making a Salad
As it exists today, the landscape has yet to reveal its full potential even though it’s filled with many investors and players alike. To create the content needed to break down the barriers of entry for new players, I would need to begin where the players did.
We created a guild called The Apollo Squad, wrote software to help manage it, and created a structured training programme to train all our scholars. In less than 60 days, our guild was outperforming all the other guilds, but we knew this wasn’t enough. We knew that we could work to create an even bigger impact with a larger team and investors.
Salad Ventures was born.
We put together a pitch deck and presented it to every single VC and angel investor who was willing to give us 30 minutes of their time. The team refused to let the fear of being told no stop us because we all believed in the project and what it was capable of doing. Thanks to our notable investors during our last two fundraising rounds, we’ve raised $2m in under two months in a seed round and a further $13.5m in our private sale round a few months later.
Without their trust and support, we could not have made it this far and could not be more grateful to them (you know who you are).
While the primary focus of Salad Ventures is to build an infrastructure to sustain the coming migration of the next-gen workers, we also realise that to make a significant social impact on a global scale, we must create new education opportunities.
I believe…The future of what we call work today will be vastly different from that of tomorrow as the opportunities to earn life-changing wealth and even liveable wages will span far beyond just the play-to-earn model.
We began by working to create globally accessible ecosystems for players worldwide to maximize their potential in this ever-evolving world of GameFi. As the metaverse continues to grow, its impact on society will continue to grow, including in developing regions where access to education and opportunities for fair wages are less than ideal.
Salad Academy
In the GameFi space, the approach by many projects has been sporadic and stems from intuitive assumptions rather than the building and implementation of standard operating procedures and repeatable systems, which we believe are the key to unlocking growth and sustainability.
Pairing this with the need to better educate new players to be proficient, we created and launched our own massive open online course platform. Through the Salad Academy, we have empowered students across the globe to increase their earning potential within the play-to-earn model.
GuildOS
In addition to the Salad Academy, our proprietary guild management system, GuildOS, is a full-stack software system that integrates and organises P2E guilds across multiple games. With it, guild managers can track and analyse player accounts, assets and wallets at scale and in real-time, which in turn brings transparency and efficiency to guild management and operations.
Apollo Squad now has over 1,000 scholars outperforming most other guilds. Our team uses GuildOS to manage these scholar accounts in record time and will soon open up to other guild managers. And lastly, the Salad Academy has issued over 100k certificates in under five months.
The Future
More information about our Pillars of Innovation, Roadmap and Project can be found in our whitepaper. It outlines our mission and strategy to deliver the best value to our community and backers possible.
Our vision for Web3 solutions that synergise with one another and drive the Salad Project forward is being realised, and I’m proud to have you all along for the journey.
One more more thing…
You couldn’t do me a small favour, could you?
Most of my readers would retweet this post to support BUIDLERS, especially when there is a bloodbath in the markets.
If you’ve read up to this last section, and still have 3 seconds to spare, please could you help me share this post with your followers on Twitter?
CT deserves a little bit of positivity, especially today.
I will show my appreciation by responding to your post on Twitter if you tag me @felixsim.